What’s Wrong with Marketing in Las Vegas?

What’s Wrong with Marketing in Las Vegas?

Las Vegas has had its share of issues recently when it comes to driving young visitors to the city. My question is why. I’ve been spending a lot of time in Las Vegas. And while I do get the occasional hand of blackjack or craps session in, I’m spending a lot more of my time out there working on a number of pretty exciting projects. Every time I’m in the city, I talk to as many people as possible and…

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Some Scary Realities Investors Face with the Snap IPO

Some Scary Realities Investors Face with the Snap IPO

Ahead of the Snap IPO, some scary realities are coming to light. OK – let me start off by acknowledging the fact that I’ve talked about this topic ad nauseam, but as we’re only a day away from the Snap IPO, I feel it is my duty to share with you some final thoughts about the biggest tech IPO in quite some time. After all, the company is looking for a market valuation of up to $22 billion, so at…

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Some Things to Watch for Post-Snapchat IPO

Some Things to Watch for Post-Snapchat IPO

The Snapchat IPO is just around the corner, and there are a few key points to pay attention to once the company goes public. I’ve been fairly vocal about my hesitations when it comes to Snapchat’s big move to go public. The company has done an amazing job building a loyal following, and it’s poised for a monster IPO when it goes public in a few weeks. By raising $3 billion, Snapchat will be worth over $25 billion, and it…

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Why Targeted Social Ads Are a Good Thing (Just Hear Me Out)

Why Targeted Social Ads Are a Good Thing (Just Hear Me Out)

This week, Adblock Plus announced that it would start serving ads, which is of course, the most predictably ironic thing to happen online in some time. But my question is this: are targeted social ads really that bad? No; they’re not. Admittedly, in answering this question, I’m a little bias. After all, if it wasn’t for things like social ads and the industry in which they find themselves, I’d probably be out of a job. This one, anyway. But my…

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3 Things to Stop Sharing on LinkedIn

3 Things to Stop Sharing on LinkedIn

There are a few post types that users need to stop sharing on LinkedIn. I’ve been using LinkedIn for a pretty long time, and in that time I have had quite a bit to say about it. But one thing that the network simply can’t control is what users decide to post. Sure, there are guidelines and of course there are certain inappropriate posts that the network can take down. But, in the end, there are some pieces of content…

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Are We Immune to the Incredible?

Are We Immune to the Incredible?

Every day, all around us, the most amazing technological advances are introduced to make the world a better, more connected place. And no one bats an eye. Are we immune to the incredible? Last Tuesday, I was flying to Dallas. That’s a four-hour flight give or take some help/hindrance from the wind. Thanks to the rain, my trip took a little over 12 hours. Then, on Thursday, I was flying back home, which took me nearly ten hours thanks in…

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Google Gboard: A Whole New Ad Platform

Google Gboard: A Whole New Ad Platform

Just when you thought Google had all its bases covered, a brand new advertising avenue has popped up in Google Gboard. Back in May, Google announced its new keyboard application for iPhone, Google Gboard. In case you haven’t heard about it yet, take a look at the video below. In Canada, I had to wait until recently to install the app (much to my dismay, as the video had me itching to download it right away) and within minutes of…

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The Big Gap with Big Data

The Big Gap with Big Data

For the record, I’m only referring to it as ‘big data’ because it makes the title of this article more catchy. We all know that I’m of the camp that marketers need to think small about data. Anyone who has read much of what I’ve written about the concept of big data knows that I am firmly of the belief that in order to popularize the use of data, we need to think in less grandiose terms. That said, big…

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The 2 Biggest Mistakes Made when Selecting Marketing Technologies

The 2 Biggest Mistakes Made when Selecting Marketing Technologies

Marketers seem to fall into some pretty common traps when it comes to selecting marketing technologies to add to the arsenal. I’ve written about the expansive market that exists in the world of marketing tech. There are thousands of tools out there (over 220 in the social media management space alone!) and it can often seem like an impossible task to select the right one for your objectives. That is due largely to the fact that companies do a great…

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The Problem with Millennials (It’s Not What You Think)

The Problem with Millennials (It’s Not What You Think)

Millennials are a difficult group to pin down, but that’s largely the fault of marketers. If you were to survey marketers around the world about what they thought the hottest demographic was at the moment (based on their experiences, work, and client/organizational discussions) I can all but guarantee that the vast majority (if not all) would say ‘millennials’. Why do I say this? Well, to give you some perspective, I know of at least a half-dozen agencies or derivatives that…

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