Browsed by
Author: Corey Padveen

Corey Padveen is a data-oriented marketing professional with a focus on statistical analyses of human behavior. This specialization has led him to speak and present at dozens of conferences around the world, to write for a variety of reputable online and print publications, and recently, to publish ‘Marketing to Millennials For Dummies’ as part of the world-renowned ‘For Dummies’ series. He regularly shares real world examples and findings from his research, and discusses how members of society are evolving as consumers, communicators, and a global network as a whole.
Rising Utilitarianism in Decision Making: Cause Marketing

Rising Utilitarianism in Decision Making: Cause Marketing

More so than ever before, we are seeing businesses adopt causes as core components of both their business and marketing strategies. Cause marketing is nothing new. Examples of truly integrated cause marketing go as far back as the 70s. What we’re seeing today, however, is a shift in the way causes are being integrated into the missions of businesses; this holds particularly true for businesses that try to appeal to millennials (and often succeed). Let’s start with first taking a…

Read More Read More

Rising Utilitarianism in Decision Making: The Sharing Economy

Rising Utilitarianism in Decision Making: The Sharing Economy

The sharing economy has experienced explosive growth, and while it might be largely self-serving on an individual level, it has created an environment that betters the greater good. Welcome back to a new edition of my study of the rise of utilitarianism in decision making processes and economies adopted by the modern consumer (often referred to as millennials, but that’s not giving modern consumers enough credit). In this article, I plan to explore some of the inner workings of the…

Read More Read More

The Unintended Rise of Utilitarianism in Decision Making (Part 1)

The Unintended Rise of Utilitarianism in Decision Making (Part 1)

Whether or not we meant for it to happen, utilitarianism has become a driving factor in the decision-making process. Millennials are often regarded as being self-absorbed, lazy and entitled. Vanity and the pursuit of perceived perfection have led to the presumption that millennials and, more broadly, the consumer market in general (for the most part) is entirely self-centered. It is easy to see why that way of thinking has become commonplace. All of the superficial elements are there to support the…

Read More Read More

Shameless Self-Promotion: Marketing to Millennials for Dummies

Shameless Self-Promotion: Marketing to Millennials for Dummies

Time for a little bit of shameless self-promotion: my new book, Marketing to Millennials for Dummies, is now available! A lot has been going on at the agency lately. For one, the first half of 2017 has been filled with some pretty significant expansion into new territories and industries, rooted largely in what I work on most often: data. So that’s kept me pretty busy. Two, we’ve overhauled (more or less) our website to adapt to changing market demands and design…

Read More Read More

Saving the Customer Experience: A Case Study

Saving the Customer Experience: A Case Study

During my most recent trip, the importance of the customer experience was greater than it’s ever been. The customer is always right; that’s what we’ve been told forever, and, for better or worse (often for worse, because of how often the customer is wrong) it’s what we believe. So, when it comes to the importance of the overall customer experience, a bad one can really hurt a brand. For the first time in my personal experience during my most recent…

Read More Read More

What’s Wrong with Marketing in Las Vegas?

What’s Wrong with Marketing in Las Vegas?

Las Vegas has had its share of issues recently when it comes to driving young visitors to the city. My question is why. I’ve been spending a lot of time in Las Vegas. And while I do get the occasional hand of blackjack or craps session in, I’m spending a lot more of my time out there working on a number of pretty exciting projects. Every time I’m in the city, I talk to as many people as possible and…

Read More Read More

Some Scary Realities Investors Face with the Snap IPO

Some Scary Realities Investors Face with the Snap IPO

Ahead of the Snap IPO, some scary realities are coming to light. OK – let me start off by acknowledging the fact that I’ve talked about this topic ad nauseam, but as we’re only a day away from the Snap IPO, I feel it is my duty to share with you some final thoughts about the biggest tech IPO in quite some time. After all, the company is looking for a market valuation of up to $22 billion, so at…

Read More Read More

Some Things to Watch for Post-Snapchat IPO

Some Things to Watch for Post-Snapchat IPO

The Snapchat IPO is just around the corner, and there are a few key points to pay attention to once the company goes public. I’ve been fairly vocal about my hesitations when it comes to Snapchat’s big move to go public. The company has done an amazing job building a loyal following, and it’s poised for a monster IPO when it goes public in a few weeks. By raising $3 billion, Snapchat will be worth over $25 billion, and it…

Read More Read More

Why Targeted Social Ads Are a Good Thing (Just Hear Me Out)

Why Targeted Social Ads Are a Good Thing (Just Hear Me Out)

This week, Adblock Plus announced that it would start serving ads, which is of course, the most predictably ironic thing to happen online in some time. But my question is this: are targeted social ads really that bad? No; they’re not. Admittedly, in answering this question, I’m a little bias. After all, if it wasn’t for things like social ads and the industry in which they find themselves, I’d probably be out of a job. This one, anyway. But my…

Read More Read More

3 Things to Stop Sharing on LinkedIn

3 Things to Stop Sharing on LinkedIn

There are a few post types that users need to stop sharing on LinkedIn. I’ve been using LinkedIn for a pretty long time, and in that time I have had quite a bit to say about it. But one thing that the network simply can’t control is what users decide to post. Sure, there are guidelines and of course there are certain inappropriate posts that the network can take down. But, in the end, there are some pieces of content…

Read More Read More