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Author: Corey Padveen

Corey Padveen is Google AdWords Certified, Google Analytics Certified, a Certified Inbound Marketer and the Director of Global Social Business Strategy at t2 Marketing International. With an extensive background in econometrics and statistics, he helped pioneer the concepts of Social Equity and ResponsiveBranding. What’s more, he is the primary author of the t2 Marketing International digital business blog, a contributing author to a number of reputable marketing publications including Search Engine Journal and Social Media Today and is a keynote speaker at digital marketing conferences around the world. Corey regularly shares his wealth of knowledge in the realm of digital marketing, data analysis and social media, and their applications to business in the digital age.
There Are More Marketing Technologies Than Ever

There Are More Marketing Technologies Than Ever

Every year (since 2011) Scott Brinker of ChiefMarTec.com releases the marketing technology landscape supergraphic, and this year was the most impressive one yet. In 2011, there were about 150 marketing technologies categorized by Scott Brinker’s supergraphic. A lot has changed in the last five years. Now, as you can see below, there are over 3,500. That’s almost double what we saw last year (~1,800) and a market that has grown more than twentyfold since Brinker and his team started taking stock…

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My (Official) Thoughts on Snapchat

My (Official) Thoughts on Snapchat

No one can deny the unbelievable power of this social media juggernaut, but where does it fit in the world of marketing? Snapchat launched in 2011. About a year later, it was on my iPhone and I started sharing. It wasn’t long before (almost) everyone I knew was using the app, and not too long after that, I read about how Spiegel and his gang turned down $3 billion in cash from Facebook. As someone who has yet to be…

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Here’s How LinkedIn Can Save Itself

Here’s How LinkedIn Can Save Itself

There are a few important changes LinkedIn needs to make in order to save itself from a disastrous fate. If you happened to catch a glimpse of LinkedIn’s stock price over the last week or so, you might have noticed a straight line downwards on Friday February 5th. That wasn’t a glitch; LinkedIn’s stock price has fallen by over 40% (at the time of writing) since it announced lower-than-expected earnings and lowered projections for the coming year. Investors are losing…

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Brand Trust is on the Rise

Brand Trust is on the Rise

Every year, Edelman releases the Edelman Trust Barometer, and for the first time in a long time, consumers are starting to trust in brands again. The Edelman Trust Barometer (embedded below from SlideShare) was first released in 2001, and its purpose has consistently been to show the state of trust of the average consumer (globally) in different bodies. Those bodies range from governments to NGOs to, most recently added, ‘a person like me’. When this last one was added, we…

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Quantum Computing: First Steps to Creating a Mind

Quantum Computing: First Steps to Creating a Mind

Google’s newest super (duper) computer is a major step towards creating a mind. Where to even begin on what it possibly the most exciting topic I’ve covered since I started writing. This is a subject so dense that I had to research plenty just to write a subjective blog post. Google recently unveiled the superest of super computers that recently proved its capable of something special: quantum computing. Perhaps the best place to start is with a brief discussion about…

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Effectively Manage a Social Media Crisis [New eBook]

Effectively Manage a Social Media Crisis [New eBook]

This article originally appeared on t2MarketingInternational.com. We hate to think about it, but we should always be prepared for the case of the dreaded social media crisis. The speed at which information travels has increased exponentially with the advent of social media. Therefore, when a crisis breaks, a carefully thought out strategy and proper mechanisms need to be in place in order to mitigate the issue before it spirals out of control. In our latest eBook, we walk you through…

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An Important Facebook Lesson Worth Sharing

An Important Facebook Lesson Worth Sharing

I was locked out of Facebook for five days, and this is what that ordeal taught me. On Friday morning, I woke up, went about my usual routine, and when I sat down to go through a couple of every day work checklist items, I realized something: I was ‘temporarily’ locked out of Facebook and I couldn’t seem to get back in. When the message first popped up, I thought to myself, “No big deal. I’ll just change my password…

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Some Marketing Trends for Which to Be Thankful

Some Marketing Trends for Which to Be Thankful

In keeping with the spirit of Thanksgiving, here are a few marketing trends for which we can all be thankful this year! We all know that the marketing world evolves rapidly. In just a few short years we’ve seen the landscape change from buying print ads to AdWords to social advertising, and as we approach Thanksgiving, there is yet another collection of new marketing trends for which to be thankful this year. Smart Automation Marketing automation has been refined considerably over…

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An Update on the State of the Internet of Things

An Update on the State of the Internet of Things

Most of you know by now that I am obsessed with the Internet of Things. Here is an update on the state of the industry. Fairly regularly, I mention my fanboy-like infatuation with the concept (and advances in the industry) of the Internet of Things. After all, when you look at the market potential, the theoretical applications and some practical implementations that have been presented to date, can you really blame me? Every so often, I like to look around…

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How to Optimize Advertising Budgets on Facebook

How to Optimize Advertising Budgets on Facebook

This article originally appeared on t2MarketingInternational.com. In order to drive positive results from Facebook advertising, it is important that marketers optimize advertising budgets. Facebook advertising is a hugely useful asset, but it is so easy to see budgets spiral out of control when they are not being properly allocated. In order to truly get the most out of Facebook ads, marketers need to learn how to optimize advertising budgets. In our latest eBook series, How-to with t2, we cover everything…

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