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Category: Apps and Startups

Some Scary Realities Investors Face with the Snap IPO

Some Scary Realities Investors Face with the Snap IPO

Ahead of the Snap IPO, some scary realities are coming to light. OK – let me start off by acknowledging the fact that I’ve talked about this topic ad nauseam, but as we’re only a day away from the Snap IPO, I feel it is my duty to share with you some final thoughts about the biggest tech IPO in quite some time. After all, the company is looking for a market valuation of up to $22 billion, so at…

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There Are More Marketing Technologies Than Ever

There Are More Marketing Technologies Than Ever

Every year (since 2011) Scott Brinker of ChiefMarTec.com releases the marketing technology landscape supergraphic, and this year was the most impressive one yet. In 2011, there were about 150 marketing technologies categorized by Scott Brinker’s supergraphic. A lot has changed in the last five years. Now, as you can see below, there are over 3,500. That’s almost double what we saw last year (~1,800) and a market that has grown more than twentyfold since Brinker and his team started taking stock…

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My (Official) Thoughts on Snapchat

My (Official) Thoughts on Snapchat

No one can deny the unbelievable power of this social media juggernaut, but where does it fit in the world of marketing? Snapchat launched in 2011. About a year later, it was on my iPhone and I started sharing. It wasn’t long before (almost) everyone I knew was using the app, and not too long after that, I read about how Spiegel and his gang turned down $3 billion in cash from Facebook. As someone who has yet to be…

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5 Buzz Words People Are Tired of Hearing (So Stop Using Them)

5 Buzz Words People Are Tired of Hearing (So Stop Using Them)

When it comes to marketing and startups, there are some buzz words that have been so overused that they cause more of a cringe than add value to a presentation. We’ve all been there: listening to a pitch – whether it’s from a seasoned marketing veteran or a young entrepreneur – and hearing a buzz word that immediately draws our attention away from the presentation and onto the use of the term. We ask ourselves, “Why would they say that? It…

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8 Questions Every Startup Should Be Able to Answer

8 Questions Every Startup Should Be Able to Answer

There are a few common questions that every startup team will be asked – and should be able to answer. Working in a startup – tech or otherwise – you are often asked a lot of the same questions. It can become repetitive (which means you’re working hard to get the word out) but it is important to have answers to some of the more frequently asked questions. These questions won’t necessarily come up every time you find yourself in…

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Uber: Perfect Examples of What Not to Do

Uber: Perfect Examples of What Not to Do

They say that those that can’t do teach. Well, those that execute marketing and, more specifically PR for Uber teach us what not to do. Uber is facing new, serious backlash after a horrendous assault by an accused New Delhi Uber driver on a female passenger caused the Indian capital to ban the car service (and extending that ban to other taxi service apps shortly thereafter). This is a heavy blow to the company following a new $1.2 billion round of financing to…

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Two Questions Every Startup Needs to Answer

Two Questions Every Startup Needs to Answer

These questions need to be answered if you plan on succeeding with your startup. When it comes to launching a startup, there is a whole list of questions that need to be answered. As the CMO of two startups, I know what that list can look like: What are your five-year projections? What is your exit strategy? How about your deployment strategy? What are your costs? Is your model scalable? These are all valid startup questions, and most teams have…

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Welcome to the World of Simple Apps

Welcome to the World of Simple Apps

Simple apps have exploded since the booming success of Snapchat, and there is no sign of the trend slowing down. When working in a startup, one of the most important things to determine is your minimum viable product (MVP). In other words, what is the minimum you’ll need to produce in order to start getting a feel for your target audience’s interest. From there you can begin making changes, adding features and upgrading your system in order to cater to broader demographics…

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