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Category: Big Data Applications

The Big Gap with Big Data

The Big Gap with Big Data

For the record, I’m only referring to it as ‘big data’ because it makes the title of this article more catchy. We all know that I’m of the camp that marketers need to think small about data. Anyone who has read much of what I’ve written about the concept of big data knows that I am firmly of the belief that in order to popularize the use of data, we need to think in less grandiose terms. That said, big…

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Skype Translator: A New Rosetta Stone

Skype Translator: A New Rosetta Stone

Thanks to deep neural networks, global, seamless communication isn’t far off. In 196 BC, the Decree of Memphis was issued by Ptolemy V in Egypt. It was written on a granodiorite stele (a big, flat, upright stone) in three scripts. The first in Ancient Egyptian hieroglyphs, then in a Demotic script and finally in Ancient Greek. It proved to be the key to understanding the hieroglyphs thanks to its three identical texts; we know it as the Rosetta Stone. Thanks…

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6 Tech Trends for Which to be Thankful

6 Tech Trends for Which to be Thankful

As we approach Thanksgiving, here are a few tech trends for which all members of the digital space should be thankful this year. In the world of tech, things move at the speed of ideas. (I think I’ll start using that more often.) So, every year, there are a lot of new developments that shake up and excited the market. Here are a few tech trends that we can all be thankful for this year. Internet of Things If you…

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Why We Need to Think Small About Big Data

Why We Need to Think Small About Big Data

Big Data is huge (literally and in terms of its popularity) but to really see its value, we need to think about it at the micro level. In January, two Princeton University students decided to apply virus propagation modelling to Facebook’s growth to project its future. Based on their results – and the research methods that relied on big amounts of historical data related to the rates of growth and decline of disease spreading within society – they were able…

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