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Category: Business Trends

Here’s How LinkedIn Can Save Itself

Here’s How LinkedIn Can Save Itself

There are a few important changes LinkedIn needs to make in order to save itself from a disastrous fate. If you happened to catch a glimpse of LinkedIn’s stock price over the last week or so, you might have noticed a straight line downwards on Friday February 5th. That wasn’t a glitch; LinkedIn’s stock price has fallen by over 40% (at the time of writing) since it announced lower-than-expected earnings and lowered projections for the coming year. Investors are losing…

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Brand Trust is on the Rise

Brand Trust is on the Rise

Every year, Edelman releases the Edelman Trust Barometer, and for the first time in a long time, consumers are starting to trust in brands again. The Edelman Trust Barometer (embedded below from SlideShare) was first released in 2001, and its purpose has consistently been to show the state of trust of the average consumer (globally) in different bodies. Those bodies range from governments to NGOs to, most recently added, ‘a person like me’. When this last one was added, we…

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Some Marketing Trends for Which to Be Thankful

Some Marketing Trends for Which to Be Thankful

In keeping with the spirit of Thanksgiving, here are a few marketing trends for which we can all be thankful this year! We all know that the marketing world evolves rapidly. In just a few short years we’ve seen the landscape change from buying print ads to AdWords to social advertising, and as we approach Thanksgiving, there is yet another collection of new marketing trends for which to be thankful this year. Smart Automation Marketing automation has been refined considerably over…

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An Update on the State of the Internet of Things

An Update on the State of the Internet of Things

Most of you know by now that I am obsessed with the Internet of Things. Here is an update on the state of the industry. Fairly regularly, I mention my fanboy-like infatuation with the concept (and advances in the industry) of the Internet of Things. After all, when you look at the market potential, the theoretical applications and some practical implementations that have been presented to date, can you really blame me? Every so often, I like to look around…

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5 Buzz Words People Are Tired of Hearing (So Stop Using Them)

5 Buzz Words People Are Tired of Hearing (So Stop Using Them)

When it comes to marketing and startups, there are some buzz words that have been so overused that they cause more of a cringe than add value to a presentation. We’ve all been there: listening to a pitch – whether it’s from a seasoned marketing veteran or a young entrepreneur – and hearing a buzz word that immediately draws our attention away from the presentation and onto the use of the term. We ask ourselves, “Why would they say that? It…

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Instagram Ads and the Future of Social

Instagram Ads and the Future of Social

As Instagram ads are rolled out to the general public, it is interesting to think on the future of social and digital advertising. Instagram is about to explode. OK – it has already exploded by most definitions, but it is about to explode as an advertising platform. The Instagram advertising API has been switched on, and marketers simply can’t wait to dig into it. In fact, there is so much anticipation that analysts are predicting that by 2020 ad revenues could…

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What Ashley Madison’s Data Breach Means for Web Security

What Ashley Madison’s Data Breach Means for Web Security

The Ashley Madison hack means a lot more than a few failed marriages. What you do with your free time is your business – until it’s not. Let me start by saying that the moral conscious in me cannot understand the idea of hosting a playground for married people to cheat on their spouses. The business person in me, however, commends the creators of the site for identifying an untapped market and tapping it (so to speak). But with the latest…

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A Few Exciting Announcements from Google I/O

A Few Exciting Announcements from Google I/O

Every year, Google hosts their I/O conference and shares plenty of new projects and features web users and developers can look forward to. There was no shortage of major announcements from Google I/O this year, and it means that there is a lot for marketers and developers to get excited about. It’s tough to say what’s been most exciting to see, but I would have to say that the heavy focus on the Internet of Things (something most of you…

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Thinking About the Future of Social Networking as a Marketer

Thinking About the Future of Social Networking as a Marketer

We might not have a crystal ball, but one thing we can be certain of is that there will be a lot of changes in the future of social networking. Marketers are always trying to predict the future. We always aim to be on top of whatever’s trending and find a way to (creatively) hijack the medium for our own (or our clients’) benefit. But more often than not, the reality is that by the time the majority of marketers…

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Salvaging What’s Left of Google+

Salvaging What’s Left of Google+

As Google+ prepares to transition into two quieter products, what can we expect of the remains of the network? There was once a time where I urged anyone and everyone to use Google+. And I wasn’t alone. Despite the fact that the general response to the term ‘Google+’ was, “I don’t really know what it is or what to do with it,” marketers everywhere were asserting that it was a must for any degree of success with social media and search…

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