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Category: Business Trends

Salvaging What’s Left of Google+

Salvaging What’s Left of Google+

As Google+ prepares to transition into two quieter products, what can we expect of the remains of the network? There was once a time where I urged anyone and everyone to use Google+. And I wasn’t alone. Despite the fact that the general response to the term ‘Google+’ was, “I don’t really know what it is or what to do with it,” marketers everywhere were asserting that it was a must for any degree of success with social media and search…

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Skype Translator: A New Rosetta Stone

Skype Translator: A New Rosetta Stone

Thanks to deep neural networks, global, seamless communication isn’t far off. In 196 BC, the Decree of Memphis was issued by Ptolemy V in Egypt. It was written on a granodiorite stele (a big, flat, upright stone) in three scripts. The first in Ancient Egyptian hieroglyphs, then in a Demotic script and finally in Ancient Greek. It proved to be the key to understanding the hieroglyphs thanks to its three identical texts; we know it as the Rosetta Stone. Thanks…

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Twitter TV Targeting and the Second Screen Experience

Twitter TV Targeting and the Second Screen Experience

The second screen experience has become an increasingly important means of reaching key demos. Roughly two years ago, Twitter rolled out an incredible new feature that allowed advertisers to communicate with users that were watching a specific TV program, or even a branded commercial. The idea, as Twitter puts it, is to give “networks and brands the opportunity to participate in [Twitter] conversations, and to continue the conversations [advertisers] start on TV with Twitter users discussing relevant programs.” This video does a pretty…

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Digital vs. Analog: Looking Towards the Future

Digital vs. Analog: Looking Towards the Future

The future of tech is here, and it is very exciting. On the heels of Microsoft’s big set of sweeping announcements and updates, I thought it would be appropriate to take a look at what the future of tech has in store, and discuss one common trend that the entire industry is witnessing. That shift has to do with going from the world of digital computing to analog. What is the difference? Normally, when we refer to the terms ‘analog’ and…

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5 Industries Set to Explode in 2015

5 Industries Set to Explode in 2015

2014 set a stage for several industries that are poised for massive growth in the coming year. Welcome back and a very happy New Year to all my readers! Every year, there are certain trends in the world of marketing and tech that indicate to us that there are certain industries set to explode in the following year. 2014 was no different. Last year, we saw certain aspects come to the forefront with regards to marketers’ desires in the world…

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Uber: Perfect Examples of What Not to Do

Uber: Perfect Examples of What Not to Do

They say that those that can’t do teach. Well, those that execute marketing and, more specifically PR for Uber teach us what not to do. Uber is facing new, serious backlash after a horrendous assault by an accused New Delhi Uber driver on a female passenger caused the Indian capital to ban the car service (and extending that ban to other taxi service apps shortly thereafter). This is a heavy blow to the company following a new $1.2 billion round of financing to…

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6 Tech Trends for Which to be Thankful

6 Tech Trends for Which to be Thankful

As we approach Thanksgiving, here are a few tech trends for which all members of the digital space should be thankful this year. In the world of tech, things move at the speed of ideas. (I think I’ll start using that more often.) So, every year, there are a lot of new developments that shake up and excited the market. Here are a few tech trends that we can all be thankful for this year. Internet of Things If you…

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Some Trends I Noticed at ad:tech New York 2014

Some Trends I Noticed at ad:tech New York 2014

After this year’s much anticipated ad:tech New York, there are a few social business trends that are clearly becoming more popular. ad:tech is always a great conference. One of my favorite things about it is seeing what social business trends are making their way to the forefront of the industry. There were quite a few things that I picked up on while I attended the conference in New York last week, and these social business trends say quite a bit about…

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Takeaways from a Week in San Francisco

Takeaways from a Week in San Francisco

After a week in the hub of tech and the starting point of a lot of digital trends, there are a few things worth noting. A couple of weeks ago, I was in San Francisco for the Social Media Strategies Summit. There, I had the treat of meeting up with a few peers from around the industry and listening to some great presentations. There were a couple of interesting digital trends that I noted while I was there, and I…

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Some Things I Learned in Dubai

Some Things I Learned in Dubai

After a week at the Government Social Media Summit in Dubai, these are a few marketing trends I noted in the GCC. The realms of digital and social are making waves in a major way in the GCC (Gulf Cooperation Council) region. That is particularly true in the public sector. Last week I had the opportunity to speak at the Government Social Media Summit in Dubai where I noted a few key marketing trends as they relate to digital and…

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