Browsed by
Category: Digital Marketing

What’s Wrong with Marketing in Las Vegas?

What’s Wrong with Marketing in Las Vegas?

Las Vegas has had its share of issues recently when it comes to driving young visitors to the city. My question is why. I’ve been spending a lot of time in Las Vegas. And while I do get the occasional hand of blackjack or craps session in, I’m spending a lot more of my time out there working on a number of pretty exciting projects. Every time I’m in the city, I talk to as many people as possible and…

Read More Read More

My (Official) Thoughts on Snapchat

My (Official) Thoughts on Snapchat

No one can deny the unbelievable power of this social media juggernaut, but where does it fit in the world of marketing? Snapchat launched in 2011. About a year later, it was on my iPhone and I started sharing. It wasn’t long before (almost) everyone I knew was using the app, and not too long after that, I read about how Spiegel and his gang turned down $3 billion in cash from Facebook. As someone who has yet to be…

Read More Read More

Reasons Why Charging for Guest Posts is a Terrible Idea

Reasons Why Charging for Guest Posts is a Terrible Idea

If you’re willing to accept guest posts on your blog or website, don’t bother charging for the ‘privilege’. I was recently pointed in the direction of a website called Careerealism, which happens to have a guest contributor network. This isn’t uncommon; a lot of websites, blogs and communities offer a chance for guests to contribute to their network. I’ve personally written for websites like Search Engine Journal and Social Media Today, so offering guest spots isn’t an unfamiliar practice. What I was…

Read More Read More

10 Ways to Improve Your Landing Page Conversions

10 Ways to Improve Your Landing Page Conversions

There are a lot of reasons why your landing pages might not be converting, so here are ten things that might help. Your landing pages are designed to drive conversions. But with so much noise, and what can sometimes feel like guesswork (though it doesn’t have to be), our landing page conversions might not be as strong as we had hoped. These are a few best practices to keep in mind next time you decide to create a landing page in…

Read More Read More

Takeaways from a Week in San Francisco

Takeaways from a Week in San Francisco

After a week in the hub of tech and the starting point of a lot of digital trends, there are a few things worth noting. A couple of weeks ago, I was in San Francisco for the Social Media Strategies Summit. There, I had the treat of meeting up with a few peers from around the industry and listening to some great presentations. There were a couple of interesting digital trends that I noted while I was there, and I…

Read More Read More

3 Things You’re Almost Definitely Forgetting in Your Digital Marketing Strategy

3 Things You’re Almost Definitely Forgetting in Your Digital Marketing Strategy

There are some things that even the most knowledgeable of marketers might be forgetting to include in their digital marketing strategy. A digital marketing strategy is a pretty robust thing. With that in mind, it shouldn’t come as any surprise that most marketers and business owners often forget about a few important components that need to be included in a digital marketing strategy in order for it to be successful. Like I said, there is a ton that needs to be considered…

Read More Read More

A Major Announcement from t2

A Major Announcement from t2

Last week t2 was featured in a press release with some big news about a new partnership. If you haven’t seen the press release, read it here. Last week, we announced a new partnership with NexLevel Sales, a social selling consultancy headed by one of Forbes’ top 25 social selling experts in the world. It’s an exciting new venture – and for more reasons than one. First, what exactly is social selling? Social selling is an exciting new realm of building…

Read More Read More

FTC Rulings Suggest Changes to Social Media Marketing World

FTC Rulings Suggest Changes to Social Media Marketing World

The Federal Trade Commission recently chimed into the social media marketing conversation, and businesses now need to watch their step. Slowly but surely, all good things come to an end. In this case, the good thing that is coming to an end is the free-for-all that many businesses have enjoyed when it comes to social media marketing. This is not the first time the government – or a regulatory body, for that matter – has stepped into the mix. But…

Read More Read More