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Category: Millennials

Rising Utilitarianism in Decision Making: The Sharing Economy

Rising Utilitarianism in Decision Making: The Sharing Economy

The sharing economy has experienced explosive growth, and while it might be largely self-serving on an individual level, it has created an environment that betters the greater good. Welcome back to a new edition of my study of the rise of utilitarianism in decision making processes and economies adopted by the modern consumer (often referred to as millennials, but that’s not giving modern consumers enough credit). In this article, I plan to explore some of the inner workings of the…

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The Unintended Rise of Utilitarianism in Decision Making (Part 1)

The Unintended Rise of Utilitarianism in Decision Making (Part 1)

Whether or not we meant for it to happen, utilitarianism has become a driving factor in the decision-making process. Millennials are often regarded as being self-absorbed, lazy and entitled. Vanity and the pursuit of perceived perfection have led to the presumption that millennials and, more broadly, the consumer market in general (for the most part) is entirely self-centered. It is easy to see why that¬†way of thinking has become commonplace. All of the superficial elements are there to support the…

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Shameless Self-Promotion: Marketing to Millennials for Dummies

Shameless Self-Promotion: Marketing to Millennials for Dummies

Time for a little bit of shameless self-promotion: my new book,¬†Marketing to Millennials for Dummies, is now available! A lot has been going on at the agency lately. For one, the first half of 2017 has been filled with some pretty significant expansion into new territories and industries, rooted largely in what I work on most often: data. So that’s kept me pretty busy. Two, we’ve overhauled (more or less) our website to adapt to changing market demands and design…

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Saving the Customer Experience: A Case Study

Saving the Customer Experience: A Case Study

During my most recent trip, the importance of the customer experience was greater than it’s ever been. The customer is always right; that’s what we’ve been told forever, and, for better or worse (often for worse, because of how often the customer is wrong) it’s what we believe. So, when it comes to the importance of the overall customer experience, a bad one can really hurt a brand. For the first time in my personal experience during my most recent…

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What’s Wrong with Marketing in Las Vegas?

What’s Wrong with Marketing in Las Vegas?

Las Vegas has had its share of issues recently when it comes to driving young visitors to the city. My question is why. I’ve been spending a lot of time in Las Vegas. And while I do get the occasional hand of blackjack or craps session in, I’m spending a lot more of my time out there working on a number of pretty exciting projects. Every time I’m in the city, I talk to as many people as possible and…

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The Problem with Millennials (It’s Not What You Think)

The Problem with Millennials (It’s Not What You Think)

Millennials are a difficult group to pin down, but that’s largely the fault of marketers. If you were to survey marketers around the world about what they thought the hottest demographic was at the moment (based on their experiences, work, and client/organizational discussions) I can all but guarantee that the vast majority (if not all) would say ‘millennials’. Why do I say this? Well, to give you some perspective, I know of at least a half-dozen agencies or derivatives that…

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