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Category: Millennials

Saving the Customer Experience: A Case Study

Saving the Customer Experience: A Case Study

During my most recent trip, the importance of the customer experience was greater than it’s ever been. The customer is always right; that’s what we’ve been told forever, and, for better or worse (often for worse, because of how often the customer is wrong) it’s what we believe. So, when it comes to the importance of the overall customer experience, a bad one can really hurt a brand. For the first time in my personal experience during my most recent…

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What’s Wrong with Marketing in Las Vegas?

What’s Wrong with Marketing in Las Vegas?

Las Vegas has had its share of issues recently when it comes to driving young visitors to the city. My question is why. I’ve been spending a lot of time in Las Vegas. And while I do get the occasional hand of blackjack or craps session in, I’m spending a lot more of my time out there working on a number of pretty exciting projects. Every time I’m in the city, I talk to as many people as possible and…

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The Problem with Millennials (It’s Not What You Think)

The Problem with Millennials (It’s Not What You Think)

Millennials are a difficult group to pin down, but that’s largely the fault of marketers. If you were to survey marketers around the world about what they thought the hottest demographic was at the moment (based on their experiences, work, and client/organizational discussions) I can all but guarantee that the vast majority (if not all) would say ‘millennials’. Why do I say this? Well, to give you some perspective, I know of at least a half-dozen agencies or derivatives that…

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