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Category: Social Advertising

Why Targeted Social Ads Are a Good Thing (Just Hear Me Out)

Why Targeted Social Ads Are a Good Thing (Just Hear Me Out)

This week, Adblock Plus announced that it would start serving ads, which is of course, the most predictably ironic thing to happen online in some time. But my question is this: are targeted social ads really that bad? No; they’re not. Admittedly, in answering this question, I’m a little bias. After all, if it wasn’t for things like social ads and the industry in which they find themselves, I’d probably be out of a job. This one, anyway. But my…

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Some Marketing Trends for Which to Be Thankful

Some Marketing Trends for Which to Be Thankful

In keeping with the spirit of Thanksgiving, here are a few marketing trends for which we can all be thankful this year! We all know that the marketing world evolves rapidly. In just a few short years we’ve seen the landscape change from buying print ads to AdWords to social advertising, and as we approach Thanksgiving, there is yet another collection of new marketing trends for which to be thankful this year. Smart Automation Marketing automation has been refined considerably over…

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A Brief (Exciting) History of Social Advertising [Infographic]

A Brief (Exciting) History of Social Advertising [Infographic]

Social advertising has exploded in popularity since it launched just over ten years ago. Anyone who knows me or has worked with me knows that I am a huge advocate for social advertising. I have been working with every social network’s ad platform (both in and out of beta) since I started working with t2, and am proud to say that my insistence on focusing on the area is a big part of why it is one of our tentpole services…

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Instagram Ads and the Future of Social

Instagram Ads and the Future of Social

As Instagram ads are rolled out to the general public, it is interesting to think on the future of social and digital advertising. Instagram is about to explode. OK – it has already exploded by most definitions, but it is about to explode as an advertising platform. The Instagram advertising API has been switched on, and marketers simply can’t wait to dig into it. In fact, there is so much anticipation that analysts are predicting that by 2020 ad revenues could…

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Twitter TV Targeting and the Second Screen Experience

Twitter TV Targeting and the Second Screen Experience

The second screen experience has become an increasingly important means of reaching key demos. Roughly two years ago, Twitter rolled out an incredible new feature that allowed advertisers to communicate with users that were watching a specific TV program, or even a branded commercial. The idea, as Twitter puts it, is to give “networks and brands the opportunity to participate in [Twitter] conversations, and to continue the conversations [advertisers] start on TV with Twitter users discussing relevant programs.” This video does a pretty…

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Why Wanamaker’s Advertising Paradox No Longer Holds Up

Why Wanamaker’s Advertising Paradox No Longer Holds Up

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (Attributed, 1838-1922) But is that still the case? Roughly a century ago, John Wanamaker (to whom many attribute the quote) made this claim. This has been a longstanding reality. Sure, there have been studies, and focus groups, and surveys, and reports, and market analyses and a whole host of other techniques implemented to try and do away with this reality….

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The Demise of Facebook Organic Reach and What to Do Now

The Demise of Facebook Organic Reach and What to Do Now

What do you do now that your Facebook organic reach is about to hit zero? OK, maybe not totally zero, but virtually zero. Facebook organic reach is on its way out. There has been speculation for some time, but it is now all but plastered on our Facebook Page: organic reach is out. And to replace it, the 96% of brands that are not yet advertisers are going to have to reach into their wallets. Why Facebook Organic Reach is…

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