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Category: Social Business

Rising Utilitarianism in Decision Making: The Sharing Economy

Rising Utilitarianism in Decision Making: The Sharing Economy

The sharing economy has experienced explosive growth, and while it might be largely self-serving on an individual level, it has created an environment that betters the greater good. Welcome back to a new edition of my study of the rise of utilitarianism in decision making processes and economies adopted by the modern consumer (often referred to as millennials, but that’s not giving modern consumers enough credit). In this article, I plan to explore some of the inner workings of the…

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3 Things to Stop Sharing on LinkedIn

3 Things to Stop Sharing on LinkedIn

There are a few post types that users need to stop sharing on LinkedIn. I’ve been using LinkedIn for a pretty long time, and in that time I have had quite a bit to say about it. But one thing that the network simply can’t control is what users decide to post. Sure, there are guidelines and of course there are certain inappropriate posts that the network can take down. But, in the end, there are some pieces of content…

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My (Official) Thoughts on Snapchat

My (Official) Thoughts on Snapchat

No one can deny the unbelievable power of this social media juggernaut, but where does it fit in the world of marketing? Snapchat launched in 2011. About a year later, it was on my iPhone and I started sharing. It wasn’t long before (almost) everyone I knew was using the app, and not too long after that, I read about how Spiegel and his gang turned down $3 billion in cash from Facebook. As someone who has yet to be…

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Brand Trust is on the Rise

Brand Trust is on the Rise

Every year, Edelman releases the Edelman Trust Barometer, and for the first time in a long time, consumers are starting to trust in brands again. The Edelman Trust Barometer (embedded below from SlideShare) was first released in 2001, and its purpose has consistently been to show the state of trust of the average consumer (globally) in different bodies. Those bodies range from governments to NGOs to, most recently added, ‘a person like me’. When this last one was added, we…

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Effectively Manage a Social Media Crisis [New eBook]

Effectively Manage a Social Media Crisis [New eBook]

This article originally appeared on t2MarketingInternational.com. We hate to think about it, but we should always be prepared for the case of the dreaded social media crisis. The speed at which information travels has increased exponentially with the advent of social media. Therefore, when a crisis breaks, a carefully thought out strategy and proper mechanisms need to be in place in order to mitigate the issue before it spirals out of control. In our latest eBook, we walk you through…

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An Important Facebook Lesson Worth Sharing

An Important Facebook Lesson Worth Sharing

I was locked out of Facebook for five days, and this is what that ordeal taught me. On Friday morning, I woke up, went about my usual routine, and when I sat down to go through a couple of every day work checklist items, I realized something: I was ‘temporarily’ locked out of Facebook and I couldn’t seem to get back in. When the message first popped up, I thought to myself, “No big deal. I’ll just change my password…

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Some Marketing Trends for Which to Be Thankful

Some Marketing Trends for Which to Be Thankful

In keeping with the spirit of Thanksgiving, here are a few marketing trends for which we can all be thankful this year! We all know that the marketing world evolves rapidly. In just a few short years we’ve seen the landscape change from buying print ads to AdWords to social advertising, and as we approach Thanksgiving, there is yet another collection of new marketing trends for which to be thankful this year. Smart Automation Marketing automation has been refined considerably over…

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Instagram Ads and the Future of Social

Instagram Ads and the Future of Social

As Instagram ads are rolled out to the general public, it is interesting to think on the future of social and digital advertising. Instagram is about to explode. OK – it has already exploded by most definitions, but it is about to explode as an advertising platform. The Instagram advertising API has been switched on, and marketers simply can’t wait to dig into it. In fact, there is so much anticipation that analysts are predicting that by 2020 ad revenues could…

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Reasons Why Charging for Guest Posts is a Terrible Idea

Reasons Why Charging for Guest Posts is a Terrible Idea

If you’re willing to accept guest posts on your blog or website, don’t bother charging for the ‘privilege’. I was recently pointed in the direction of a website called Careerealism, which happens to have a guest contributor network. This isn’t uncommon; a lot of websites, blogs and communities offer a chance for guests to contribute to their network. I’ve personally written for websites like Search Engine Journal and Social Media Today, so offering guest spots isn’t an unfamiliar practice. What I was…

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When Should You Address Negative Comments on Social Media?

When Should You Address Negative Comments on Social Media?

When should negative comments on social media be addressed, and how? I was recently speaking at a conference in Las Vegas, and a particular question kept popping up: “How and when should I deal with negative comments on social media?” Photo credit: emich.edu The most common answer is that every brand needs to deal with every negative comment that arises for fear that a single unaddressed issue will sink a company. But that’s not true. I know that this opinion isn’t the…

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