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Category: Social Business

Salvaging What’s Left of Google+

Salvaging What’s Left of Google+

As Google+ prepares to transition into two quieter products, what can we expect of the remains of the network? There was once a time where I urged anyone and everyone to use Google+. And I wasn’t alone. Despite the fact that the general response to the term ‘Google+’ was, “I don’t really know what it is or what to do with it,” marketers everywhere were asserting that it was a must for any degree of success with social media and search…

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10 Ways to Improve Your Landing Page Conversions

10 Ways to Improve Your Landing Page Conversions

There are a lot of reasons why your landing pages might not be converting, so here are ten things that might help. Your landing pages are designed to drive conversions. But with so much noise, and what can sometimes feel like guesswork (though it doesn’t have to be), our landing page conversions might not be as strong as we had hoped. These are a few best practices to keep in mind next time you decide to create a landing page in…

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4 Ingredients to Succeeding in Social Business

4 Ingredients to Succeeding in Social Business

It takes a lot for a social business to succeed, and these four ingredients are definitely requirements. In any social business plan, there are going to be a lot of bits and pieces that make up the final product. Some elements will be grand and all-encompassing, some will be important, but might seem like afterthoughts. One thing that we can say for certain, however, is that there are some elements that are absolute must-haves if you want your social business…

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How to Win Friends and Influence People (On Social Media)

How to Win Friends and Influence People (On Social Media)

Almost 80 years after its first run, the tenets from Dale Carnegie hold true. (With a few notable differences.) From the greatest businesspeople in the world (Warren Buffett still has his certificate from Carnegie’s course) to the not-so-impressive (Charles Manson reportedly used these techniques to influence his followers) people have found value in Carnegie’s lessons in How to Win Friends and Influence People. Today, on social media, a lot of this still applies. But some adaptation is needed for the…

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Why Clickbait Was on Its Way Out Anyways

Why Clickbait Was on Its Way Out Anyways

Facebook has announced some new rules (and penalties) surrounding ‘clickbait’. Although it might have been a little late. A couple of weeks ago, Facebook announced that they would begin penalizing users (mostly Upworthy) for sharing clickbait posts. It’s a nice idea and certainly adds to the user experience on Facebook, but it seems a little like the network is late to the party and they’re solving a ‘problem’ we’ve already moved past. What Exactly is Clickbait? Have you ever been…

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6 Rapid-Fire Lessons I Learned in Dallas

6 Rapid-Fire Lessons I Learned in Dallas

Last week I was speaking at the Social Media Strategies Summit in Dallas – this is what I learned. For those of you who are my biggest fans, you’ll know that I often speak at the various Social Media Strategies Summits held by GSMI. Last week, I was presenting a session in Dallas about the importance and flexibility of Google Analytics, and how businesses can start using the platform for more than simply tracking website visits. While attending other sessions,…

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Some New Social Business Trends Learned in Amsterdam

Some New Social Business Trends Learned in Amsterdam

Last week, in Amsterdam, I learned a lot more than just how incredibly scenic the historic city is. Social business trends are constantly changing, and new things pop up virtually every day. When I was speaking at a conference in Amsterdam last week, I took note of a few new social business trends that seem to be emerging. Let me preface this by saying that while traveling, I have learned a lot about how each market differs considerably in their…

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A Major Announcement from t2

A Major Announcement from t2

Last week t2 was featured in a press release with some big news about a new partnership. If you haven’t seen the press release, read it here. Last week, we announced a new partnership with NexLevel Sales, a social selling consultancy headed by one of Forbes’ top 25 social selling experts in the world. It’s an exciting new venture – and for more reasons than one. First, what exactly is social selling? Social selling is an exciting new realm of building…

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Why Businesses Are Wasting Their Time Fighting the Share Economy

Why Businesses Are Wasting Their Time Fighting the Share Economy

The share economy is here to stay, and businesses should stop wasting their time trying to fight it. In the 1920s, H. Armstrong Roberts founded one of the first stock photography agencies. This started a trend whereby companies of the sort would build stockpiles of images and sell their rights to individuals looking to use them. By the late 1980s and early 1990s, Getty and Corbis ruled the marketplace, and essentially had the luxury of setting their own prices –…

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4 Things I Learned at the Kuwait Social Media Summit

4 Things I Learned at the Kuwait Social Media Summit

At any conference or summit, you’re hoping to leave having gained something valuable. Last week, I had the great honor of speaking at the Kuwait Social Media Summit at the JW Marriott in Kuwait City. The experience, on a personal level, was a memorable one, to say the least. It is always a treat to experience a new culture and explore a new country. It was somewhat of a twofer that the experience on a professional level was equally rewarding. Having spoken…

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