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Category: Social (Media) Economics

Here’s How LinkedIn Can Save Itself

Here’s How LinkedIn Can Save Itself

There are a few important changes LinkedIn needs to make in order to save itself from a disastrous fate. If you happened to catch a glimpse of LinkedIn’s stock price over the last week or so, you might have noticed a straight line downwards on Friday February 5th. That wasn’t a glitch; LinkedIn’s stock price has fallen by over 40% (at the time of writing) since it announced lower-than-expected earnings and lowered projections for the coming year. Investors are losing…

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Brand Trust is on the Rise

Brand Trust is on the Rise

Every year, Edelman releases the Edelman Trust Barometer, and for the first time in a long time, consumers are starting to trust in brands again. The Edelman Trust Barometer (embedded below from SlideShare) was first released in 2001, and its purpose has consistently been to show the state of trust of the average consumer (globally) in different bodies. Those bodies range from governments to NGOs to, most recently added, ‘a person like me’. When this last one was added, we…

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Thinking About the Future of Social Networking as a Marketer

Thinking About the Future of Social Networking as a Marketer

We might not have a crystal ball, but one thing we can be certain of is that there will be a lot of changes in the future of social networking. Marketers are always trying to predict the future. We always aim to be on top of whatever’s trending and find a way to (creatively) hijack the medium for our own (or our clients’) benefit. But more often than not, the reality is that by the time the majority of marketers…

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Why Businesses Are Wasting Their Time Fighting the Share Economy

Why Businesses Are Wasting Their Time Fighting the Share Economy

The share economy is here to stay, and businesses should stop wasting their time trying to fight it. In the 1920s, H. Armstrong Roberts founded one of the first stock photography agencies. This started a trend whereby companies of the sort would build stockpiles of images and sell their rights to individuals looking to use them. By the late 1980s and early 1990s, Getty and Corbis ruled the marketplace, and essentially had the luxury of setting their own prices –…

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