Starting From Scratch (Kind Of)

Starting From Scratch (Kind Of)

Why Do I Have a Digital Business Blog?

Here’s why I’m here.

Those of you who know me know that I have long been sharing content to the t2 social business blog. I plan on continuing to share content there on a regular basis, but I thought this was the perfect opportunity to broaden the scope of conversation and start discussing a few new topics – and with a little more candor.

What do I plan on discussing, you ask?

My passion (business-wise) is digital business. Whether it is data applications, economic theory and its relevance to the new business order or, as we all know, social media, I love discussing all things digital. I plan on pursuing that passion here, and, of course, going off track every once in a while. (I also love food.)

But when it comes to the meat and bones of this blog, that is where you’ll find most content falls. But who knows, if business has show us anything in these last few years, it is that in the digital landscape everything is subject to the laws of fast evolution. So we might find that this project turns into a whole other animal very quickly.

But for now, I’ll stick with digital.

Where does the audience come in?

Anyone who has attended any of my speaking events knows that I have a bad habit of running over time because I love answering questions and engaging in lengthy discussions. I hope to see that same dynamic here.

Not everyone will agree with what I have to say. Some people might take it as gospel. I welcome both points of view – even though the latter is right. (Just kidding.) But seriously, feel free to comment with whatever comes to mind. Of course, let’s try and keep it civil. I know that debates about the state of business can get pretty heated, but we’re all professionals here.

Anything else?

Nope! Looking forward to sharing with everyone.

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Corey Padveen

Director of Global Social Business Strategy at t2 Marketing International
Corey Padveen is Google AdWords Certified, Google Analytics Certified, a Certified Inbound Marketer and the Director of Global Social Business Strategy at t2 Marketing International. With an extensive background in econometrics and statistics, he helped pioneer the concepts of Social Equity and ResponsiveBranding. What’s more, he is the primary author of the t2 Marketing International digital business blog, a contributing author to a number of reputable marketing publications including Search Engine Journal and Social Media Today and is a keynote speaker at digital marketing conferences around the world. Corey regularly shares his wealth of knowledge in the realm of digital marketing, data analysis and social media, and their applications to business in the digital age.
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