A Major Announcement from t2

A Major Announcement from t2

Social selling and social business at t2.

Last week t2 was featured in a press release with some big news about a new partnership.

If you haven’t seen the press release, read it here.

Last week, we announced a new partnership with NexLevel Sales, a social selling consultancy headed by one of Forbes’ top 25 social selling experts in the world. It’s an exciting new venture – and for more reasons than one.

First, what exactly is social selling?

Social selling is an exciting new realm of building relationships through social media in order to facilitate transactions. It is also the process of using social signals in order to identify opportunities, threats and pinpoint exactly where prospects are in the sales funnel. Essentially, social selling is the process of leveraging social media in order to qualify leads, decrease conversion time and eliminate waste from the sales process. In other words, a great tool.

Social selling and social media marketing.

Today, 98% of sales professionals believe the relationship is the cornerstone of closing a deal (Source), and 52% of brands believe social media is the best means of building relationships with prospective clients. (Source) So, the laws of transitivity would suggest that social media is one of the best ways to aid in closing a deal. (Assuming, of course, you have a good product and the prospect is in the market for it.)

Social media – from your blog to Google+ – are valuable platforms that can be leveraged to increase sales. And today, they tie in closely with the marketing process.

How are sales and marketing tied together?

There has always been some linkage between the sales and marketing processes, but at the same time, a disconnect has existed that has made the process somewhat tedious and, at time, combative. Which department holds what responsibilities? Who takes credit for conversion? Where does marketing end and sales begin? These are questions for an old market – one where social was not a factor.

Today, the lines between sales and marketing have become increasingly blurred. Last week, I hosted a webinar with Sales Gravy discussing the power of social selling. During the Q&A period, I was asked about the difference between social media marketing and social selling. I thought it was a hugely important question, because it is a difference that is still being defined. Essentially, the two departments are slowly merging, and the process is becoming increasingly more fluid.

Outbound marketing is dying – we can all agree to that. With inbound marketing, everyone needs to be a marketer, and everyone needs to be a salesperson.

Incorporating Sellarketing into t2

Julio Viskovich, the founder of NexLevel sales and the key theorist behind the concept of Sellarketing introduced the concept a little while ago. What is it? It is essentially the idea of breaking down barriers between sales and marketing. How can the two departments become one, cohesive unit functioning in unison towards a common goal?

Every salesperson needs to be a marketer – both a personal and brand marketer – and every marketer needs to be a salesperson. Using social, these two worlds collide in a unique and powerful way, and that is the idea we plan on introducing with this new partnership.

A brand’s sales and marketing departments can no longer be standalone entities. They need to work as one in order to grow their market share, and this is the first enterprise solution that builds on that concept.

We’re very excited about this new venture and we’re looking forward to flooding the market with this exciting, new idea.

To find out more about the partnership or to discuss how we might be able to assist your business, please contact us.

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Corey Padveen

Director of Global Social Business Strategy at t2 Marketing International
Corey Padveen is Google AdWords Certified, Google Analytics Certified, a Certified Inbound Marketer and the Director of Global Social Business Strategy at t2 Marketing International. With an extensive background in econometrics and statistics, he helped pioneer the concepts of Social Equity and ResponsiveBranding. What’s more, he is the primary author of the t2 Marketing International digital business blog, a contributing author to a number of reputable marketing publications including Search Engine Journal and Social Media Today and is a keynote speaker at digital marketing conferences around the world. Corey regularly shares his wealth of knowledge in the realm of digital marketing, data analysis and social media, and their applications to business in the digital age.
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