Quantum Computing: First Steps to Creating a Mind

Quantum Computing: First Steps to Creating a Mind

Google’s newest super (duper) computer is a major step towards creating a mind. Where to even begin on what it possibly the most exciting topic I’ve covered since I started writing. This is a subject so dense that I had to research plenty just to write a subjective blog post. Google recently unveiled the superest of super computers that recently proved its capable of something special: quantum computing. Perhaps the best place to start is with a brief discussion about…

Read More Read More

Effectively Manage a Social Media Crisis [New eBook]

Effectively Manage a Social Media Crisis [New eBook]

This article originally appeared on t2MarketingInternational.com. We hate to think about it, but we should always be prepared for the case of the dreaded social media crisis. The speed at which information travels has increased exponentially with the advent of social media. Therefore, when a crisis breaks, a carefully thought out strategy and proper mechanisms need to be in place in order to mitigate the issue before it spirals out of control. In our latest eBook, we walk you through…

Read More Read More

An Important Facebook Lesson Worth Sharing

An Important Facebook Lesson Worth Sharing

I was locked out of Facebook for five days, and this is what that ordeal taught me. On Friday morning, I woke up, went about my usual routine, and when I sat down to go through a couple of every day work checklist items, I realized something: I was ‘temporarily’ locked out of Facebook and I couldn’t seem to get back in. When the message first popped up, I thought to myself, “No big deal. I’ll just change my password…

Read More Read More

Some Marketing Trends for Which to Be Thankful

Some Marketing Trends for Which to Be Thankful

In keeping with the spirit of Thanksgiving, here are a few marketing trends for which we can all be thankful this year! We all know that the marketing world evolves rapidly. In just a few short years we’ve seen the landscape change from buying print ads to AdWords to social advertising, and as we approach Thanksgiving, there is yet another collection of new marketing trends for which to be thankful this year. Smart Automation Marketing automation has been refined considerably over…

Read More Read More

An Update on the State of the Internet of Things

An Update on the State of the Internet of Things

Most of you know by now that I am obsessed with the Internet of Things. Here is an update on the state of the industry. Fairly regularly, I mention my fanboy-like infatuation with the concept (and advances in the industry) of the Internet of Things. After all, when you look at the market potential, the theoretical applications and some practical implementations that have been presented to date, can you really blame me? Every so often, I like to look around…

Read More Read More

How to Optimize Advertising Budgets on Facebook

How to Optimize Advertising Budgets on Facebook

This article originally appeared on t2MarketingInternational.com. In order to drive positive results from Facebook advertising, it is important that marketers optimize advertising budgets. Facebook advertising is a hugely useful asset, but it is so easy to see budgets spiral out of control when they are not being properly allocated. In order to truly get the most out of Facebook ads, marketers need to learn how to optimize advertising budgets. In our latest eBook series, How-to with t2, we cover everything…

Read More Read More

Case Study: The Changing Landscape of News and Media Outlets

Case Study: The Changing Landscape of News and Media Outlets

The world of traditional media is being turned on its head – how can it keep up with new trends? Over the summer, I was invited to speak for a group of traditional media (newspapers, for the most part) publishers and executives. Of course, I wasn’t the only speaker there, but on paper I was the only one who would be tackling the oft-sensitive topic of social media (new media, in a broader sense) and how the world of traditional…

Read More Read More

Staying Up-to-Date with Google Algorithm Updates [Infographic]

Staying Up-to-Date with Google Algorithm Updates [Infographic]

Staying on top of Google algorithm updates can be a pretty daunting task. Google updates its algorithm roughly 500 times per year. That’s close to two updates every single day. Granted, most of these are small changes that SEOs don’t necessarily need to familiarize themselves with right away. But every so often, we hear about a major Google algorithm update that changes the way we optimize our website and content. Google has been around for a while now, so the infographic…

Read More Read More

5 Buzz Words People Are Tired of Hearing (So Stop Using Them)

5 Buzz Words People Are Tired of Hearing (So Stop Using Them)

When it comes to marketing and startups, there are some buzz words that have been so overused that they cause more of a cringe than add value to a presentation. We’ve all been there: listening to a pitch – whether it’s from a seasoned marketing veteran or a young entrepreneur – and hearing a buzz word that immediately draws our attention away from the presentation and onto the use of the term. We ask ourselves, “Why would they say that? It…

Read More Read More

A Brief (Exciting) History of Social Advertising [Infographic]

A Brief (Exciting) History of Social Advertising [Infographic]

Social advertising has exploded in popularity since it launched just over ten years ago. Anyone who knows me or has worked with me knows that I am a huge advocate for social advertising. I have been working with every social network’s ad platform (both in and out of beta) since I started working with t2, and am proud to say that my insistence on focusing on the area is a big part of why it is one of our tentpole services…

Read More Read More