Staying Up-to-Date with Google Algorithm Updates [Infographic]

Staying Up-to-Date with Google Algorithm Updates [Infographic]

Staying on top of Google algorithm updates can be a pretty daunting task. Google updates its algorithm roughly 500 times per year. That’s close to two updates every single day. Granted, most of these are small changes that SEOs don’t necessarily need to familiarize themselves with right away. But every so often, we hear about a major Google algorithm update that changes the way we optimize our website and content. Google has been around for a while now, so the infographic…

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5 Buzz Words People Are Tired of Hearing (So Stop Using Them)

5 Buzz Words People Are Tired of Hearing (So Stop Using Them)

When it comes to marketing and startups, there are some buzz words that have been so overused that they cause more of a cringe than add value to a presentation. We’ve all been there: listening to a pitch – whether it’s from a seasoned marketing veteran or a young entrepreneur – and hearing a buzz word that immediately draws our attention away from the presentation and onto the use of the term. We ask ourselves, “Why would they say that? It…

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A Brief (Exciting) History of Social Advertising [Infographic]

A Brief (Exciting) History of Social Advertising [Infographic]

Social advertising has exploded in popularity since it launched just over ten years ago. Anyone who knows me or has worked with me knows that I am a huge advocate for social advertising. I have been working with every social network’s ad platform (both in and out of beta) since I started working with t2, and am proud to say that my insistence on focusing on the area is a big part of why it is one of our tentpole services…

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Instagram Ads and the Future of Social

Instagram Ads and the Future of Social

As Instagram ads are rolled out to the general public, it is interesting to think on the future of social and digital advertising. Instagram is about to explode. OK – it has already exploded by most definitions, but it is about to explode as an advertising platform. The Instagram advertising API has been switched on, and marketers simply can’t wait to dig into it. In fact, there is so much anticipation that analysts are predicting that by 2020 ad revenues could…

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Reasons Why Charging for Guest Posts is a Terrible Idea

Reasons Why Charging for Guest Posts is a Terrible Idea

If you’re willing to accept guest posts on your blog or website, don’t bother charging for the ‘privilege’. I was recently pointed in the direction of a website called Careerealism, which happens to have a guest contributor network. This isn’t uncommon; a lot of websites, blogs and communities offer a chance for guests to contribute to their network. I’ve personally written for websites like Search Engine Journal and Social Media Today, so offering guest spots isn’t an unfamiliar practice. What I was…

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What Ashley Madison’s Data Breach Means for Web Security

What Ashley Madison’s Data Breach Means for Web Security

The Ashley Madison hack means a lot more than a few failed marriages. What you do with your free time is your business – until it’s not. Let me start by saying that the moral conscious in me cannot understand the idea of hosting a playground for married people to cheat on their spouses. The business person in me, however, commends the creators of the site for identifying an untapped market and tapping it (so to speak). But with the latest…

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Is It Gamification? 5 Ways to Know

Is It Gamification? 5 Ways to Know

What is gamification and how can we know if a process has been gamified? In a few weeks, I’ll be speaking at the Social Media Strategies Summit Higher Ed in Boston about the gamification of educational processes, and I thought I would share a few thoughts about the concept of gamification in general. First off, the natural reaction to hearing the term gamification is to immediately think of games (and, in most cases, video games). It makes sense after all,…

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When Should You Address Negative Comments on Social Media?

When Should You Address Negative Comments on Social Media?

When should negative comments on social media be addressed, and how? I was recently speaking at a conference in Las Vegas, and a particular question kept popping up: “How and when should I deal with negative comments on social media?” Photo credit: emich.edu The most common answer is that every brand needs to deal with every negative comment that arises for fear that a single unaddressed issue will sink a company. But that’s not true. I know that this opinion isn’t the…

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A Few Exciting Announcements from Google I/O

A Few Exciting Announcements from Google I/O

Every year, Google hosts their I/O conference and shares plenty of new projects and features web users and developers can look forward to. There was no shortage of major announcements from Google I/O this year, and it means that there is a lot for marketers and developers to get excited about. It’s tough to say what’s been most exciting to see, but I would have to say that the heavy focus on the Internet of Things (something most of you…

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Thinking About the Future of Social Networking as a Marketer

Thinking About the Future of Social Networking as a Marketer

We might not have a crystal ball, but one thing we can be certain of is that there will be a lot of changes in the future of social networking. Marketers are always trying to predict the future. We always aim to be on top of whatever’s trending and find a way to (creatively) hijack the medium for our own (or our clients’) benefit. But more often than not, the reality is that by the time the majority of marketers…

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