An Important Facebook Lesson Worth Sharing

An Important Facebook Lesson Worth Sharing

I was locked out of Facebook for five days, and this is what that ordeal taught me. On Friday morning, I woke up, went about my usual routine, and when I sat down to go through a couple of every day work checklist items, I realized something: I was ‘temporarily’ locked out of Facebook and I couldn’t seem to get back in. When the message first popped up, I thought to myself, “No big deal. I’ll just change my password…

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Some Marketing Trends for Which to Be Thankful

Some Marketing Trends for Which to Be Thankful

In keeping with the spirit of Thanksgiving, here are a few marketing trends for which we can all be thankful this year! We all know that the marketing world evolves rapidly. In just a few short years we’ve seen the landscape change from buying print ads to AdWords to social advertising, and as we approach Thanksgiving, there is yet another collection of new marketing trends for which to be thankful this year. Smart Automation Marketing automation has been refined considerably over…

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An Update on the State of the Internet of Things

An Update on the State of the Internet of Things

Most of you know by now that I am obsessed with the Internet of Things. Here is an update on the state of the industry. Fairly regularly, I mention my fanboy-like infatuation with the concept (and advances in the industry) of the Internet of Things. After all, when you look at the market potential, the theoretical applications and some practical implementations that have been presented to date, can you really blame me? Every so often, I like to look around…

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How to Optimize Advertising Budgets on Facebook

How to Optimize Advertising Budgets on Facebook

This article originally appeared on t2MarketingInternational.com. In order to drive positive results from Facebook advertising, it is important that marketers optimize advertising budgets. Facebook advertising is a hugely useful asset, but it is so easy to see budgets spiral out of control when they are not being properly allocated. In order to truly get the most out of Facebook ads, marketers need to learn how to optimize advertising budgets. In our latest eBook series, How-to with t2, we cover everything…

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Case Study: The Changing Landscape of News and Media Outlets

Case Study: The Changing Landscape of News and Media Outlets

The world of traditional media is being turned on its head – how can it keep up with new trends? Over the summer, I was invited to speak for a group of traditional media (newspapers, for the most part) publishers and executives. Of course, I wasn’t the only speaker there, but on paper I was the only one who would be tackling the oft-sensitive topic of social media (new media, in a broader sense) and how the world of traditional…

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Staying Up-to-Date with Google Algorithm Updates [Infographic]

Staying Up-to-Date with Google Algorithm Updates [Infographic]

Staying on top of Google algorithm updates can be a pretty daunting task. Google updates its algorithm roughly 500 times per year. That’s close to two updates every single day. Granted, most of these are small changes that SEOs don’t necessarily need to familiarize themselves with right away. But every so often, we hear about a major Google algorithm update that changes the way we optimize our website and content. Google has been around for a while now, so the infographic…

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5 Buzz Words People Are Tired of Hearing (So Stop Using Them)

5 Buzz Words People Are Tired of Hearing (So Stop Using Them)

When it comes to marketing and startups, there are some buzz words that have been so overused that they cause more of a cringe than add value to a presentation. We’ve all been there: listening to a pitch – whether it’s from a seasoned marketing veteran or a young entrepreneur – and hearing a buzz word that immediately draws our attention away from the presentation and onto the use of the term. We ask ourselves, “Why would they say that? It…

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A Brief (Exciting) History of Social Advertising [Infographic]

A Brief (Exciting) History of Social Advertising [Infographic]

Social advertising has exploded in popularity since it launched just over ten years ago. Anyone who knows me or has worked with me knows that I am a huge advocate for social advertising. I have been working with every social network’s ad platform (both in and out of beta) since I started working with t2, and am proud to say that my insistence on focusing on the area is a big part of why it is one of our tentpole services…

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Instagram Ads and the Future of Social

Instagram Ads and the Future of Social

As Instagram ads are rolled out to the general public, it is interesting to think on the future of social and digital advertising. Instagram is about to explode. OK – it has already exploded by most definitions, but it is about to explode as an advertising platform. The Instagram advertising API has been switched on, and marketers simply can’t wait to dig into it. In fact, there is so much anticipation that analysts are predicting that by 2020 ad revenues could…

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Reasons Why Charging for Guest Posts is a Terrible Idea

Reasons Why Charging for Guest Posts is a Terrible Idea

If you’re willing to accept guest posts on your blog or website, don’t bother charging for the ‘privilege’. I was recently pointed in the direction of a website called Careerealism, which happens to have a guest contributor network. This isn’t uncommon; a lot of websites, blogs and communities offer a chance for guests to contribute to their network. I’ve personally written for websites like Search Engine Journal and Social Media Today, so offering guest spots isn’t an unfamiliar practice. What I was…

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