Time for a little bit of shameless self-promotion: my new book, Marketing to Millennials for Dummies, is now available!
A lot has been going on at the agency lately. For one, the first half of 2017 has been filled with some pretty significant expansion into new territories and industries, rooted largely in what I work on most often: data. So that’s kept me pretty busy. Two, we’ve overhauled (more or less) our website to adapt to changing market demands and design standards. This is a practice that has been instrumental in the 30-year survival of the agency; it’s all about evolution. That’s why our motto is Marketing Forward. Third – and what I’m most excited to finally be announcing officially in order to coincide with our site launch – my new book, Marketing to Millennials for Dummies, is now available online and in-stores! Hooray!
When I first started working on a book proposal last summer, I thought I would be lucky to self-publish a 90-page pamphlet. I certainly was not expecting to see my name on the cover of one of the most recognizable and best-selling book brands in the world. It was a fascinating, whirlwind experience, and one that I am extremely grateful to have been a part of. The response has been excellent so far (particularly thanks to my parents responding so positively to the book) and it has inspired me to start working on a new concept. I’m looking forward to sharing that when it’s ready, but in the meantime, I would invite you to visit the new t2 website and be sure to check out the section on the book!
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