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Brand Trust is on the Rise

Brand Trust is on the Rise

Every year, Edelman releases the Edelman Trust Barometer, and for the first time in a long time, consumers are starting to trust in brands again. The Edelman Trust Barometer (embedded below from SlideShare) was first released in 2001, and its purpose has consistently been to show the state of trust of the average consumer (globally) in different bodies. Those bodies range from governments to NGOs to, most recently added, ‘a person like me’. When this last one was added, we…

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