Browsed by
Tag: business trends

Here’s How LinkedIn Can Save Itself

Here’s How LinkedIn Can Save Itself

There are a few important changes LinkedIn needs to make in order to save itself from a disastrous fate. If you happened to catch a glimpse of LinkedIn’s stock price over the last week or so, you might have noticed a straight line downwards on Friday February 5th. That wasn’t a glitch; LinkedIn’s stock price has fallen by over 40% (at the time of writing) since it announced lower-than-expected earnings and lowered projections for the coming year. Investors are losing…

Read More Read More

Brand Trust is on the Rise

Brand Trust is on the Rise

Every year, Edelman releases the Edelman Trust Barometer, and for the first time in a long time, consumers are starting to trust in brands again. The Edelman Trust Barometer (embedded below from SlideShare) was first released in 2001, and its purpose has consistently been to show the state of trust of the average consumer (globally) in different bodies. Those bodies range from governments to NGOs to, most recently added, ‘a person like me’. When this last one was added, we…

Read More Read More

An Update on the State of the Internet of Things

An Update on the State of the Internet of Things

Most of you know by now that I am obsessed with the Internet of Things. Here is an update on the state of the industry. Fairly regularly, I mention my fanboy-like infatuation with the concept (and advances in the industry) of the Internet of Things. After all, when you look at the market potential, the theoretical applications and some practical implementations that have been presented to date, can you really blame me? Every so often, I like to look around…

Read More Read More

5 Buzz Words People Are Tired of Hearing (So Stop Using Them)

5 Buzz Words People Are Tired of Hearing (So Stop Using Them)

When it comes to marketing and startups, there are some buzz words that have been so overused that they cause more of a cringe than add value to a presentation. We’ve all been there: listening to a pitch – whether it’s from a seasoned marketing veteran or a young¬†entrepreneur – and hearing a buzz word that immediately draws our attention away from the presentation and onto the use of the term. We ask ourselves, “Why would they say that? It…

Read More Read More

Facebook’s (Third) Foray Into eCommerce Might Just Work

Facebook’s (Third) Foray Into eCommerce Might Just Work

Facebook eCommerce has been a difficult hill to climb for the social network, but this time it might just work. Last week, Facebook announced that they would be testing a new ‘Buy’ button for a small selection of U.S. businesses. Although everyone referenced this move as a veritable ‘game changer’, it shouldn’t come as a surprise that Facebook eCommerce is the next push¬†the company is making. After all, they’ve tried it twice before. The Storied History In 2009, Facebook decided…

Read More Read More

Why We Need to Think Small About Big Data

Why We Need to Think Small About Big Data

Big Data is huge (literally and in terms of its popularity) but to really see its value, we need to think about it at the micro level. In January, two Princeton University students decided to apply virus propagation modelling to Facebook’s growth to project its future. Based on their results – and the research methods that relied on big amounts of historical data related to the rates of growth and decline of disease spreading within society – they were able…

Read More Read More