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Rising Utilitarianism in Decision Making: Cause Marketing

Rising Utilitarianism in Decision Making: Cause Marketing

More so than ever before, we are seeing businesses adopt causes as core components of both their business and marketing strategies. Cause marketing is nothing new. Examples of truly integrated cause marketing go as far back as the 70s. What we’re seeing today, however, is a shift in the way causes are being integrated into the missions of businesses; this holds particularly true for businesses that try to appeal to millennials (and often succeed). Let’s start with first taking a…

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