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The Big Gap with Big Data

The Big Gap with Big Data

For the record, I’m only referring to it as ‘big data’ because it makes the title of this article more catchy. We all know that I’m of the camp that marketers need to think small about data. Anyone who has read much of what I’ve written about the concept of big data knows that I am firmly of the belief that in order to popularize the use of data, we need to think in less grandiose terms. That said, big…

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