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How to Optimize Advertising Budgets on Facebook

How to Optimize Advertising Budgets on Facebook

This article originally appeared on t2MarketingInternational.com. In order to drive positive results from Facebook advertising, it is important that marketers optimize advertising budgets. Facebook advertising is a hugely useful asset, but it is so easy to see budgets spiral out of control when they are not being properly allocated. In order to truly get the most out of Facebook ads, marketers need to learn how to optimize advertising budgets. In our latest eBook series, How-to with t2, we cover everything…

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The Demise of Facebook Organic Reach and What to Do Now

The Demise of Facebook Organic Reach and What to Do Now

What do you do now that your Facebook organic reach is about to hit zero? OK, maybe not totally zero, but virtually zero. Facebook organic reach is on its way out. There has been speculation for some time, but it is now all but plastered on our Facebook Page: organic reach is out. And to replace it, the 96% of brands that are not yet advertisers are going to have to reach into their wallets. Why Facebook Organic Reach is…

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