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Thinking About the Future of Social Networking as a Marketer

Thinking About the Future of Social Networking as a Marketer

We might not have a crystal ball, but one thing we can be certain of is that there will be a lot of changes in the future of social networking. Marketers are always trying to predict the future. We always aim to be on top of whatever’s trending and find a way to (creatively) hijack the medium for our own (or our clients’) benefit. But more often than not, the reality is that by the time the majority of marketers…

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Why Facebook and OkCupid Aren’t Totally to Blame

Why Facebook and OkCupid Aren’t Totally to Blame

We’re the guinea pigs of experiments by Facebook and OkCupid! But we were kind of asking for it. By now, most of us are aware of the fact that the evil geniuses at Facebook and OkCupid have been experimenting with us for quite some time. Naturally, there is a lot of outrage over the matter, and understandably so. No one likes to hear that they have been a part of a real-life Truman Show-like test environment, and by all accounts,…

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Facebook’s (Third) Foray Into eCommerce Might Just Work

Facebook’s (Third) Foray Into eCommerce Might Just Work

Facebook eCommerce has been a difficult hill to climb for the social network, but this time it might just work. Last week, Facebook announced that they would be testing a new ‘Buy’ button for a small selection of U.S. businesses. Although everyone referenced this move as a veritable ‘game changer’, it shouldn’t come as a surprise that Facebook eCommerce is the next push the company is making. After all, they’ve tried it twice before. The Storied History In 2009, Facebook decided…

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The Demise of Facebook Organic Reach and What to Do Now

The Demise of Facebook Organic Reach and What to Do Now

What do you do now that your Facebook organic reach is about to hit zero? OK, maybe not totally zero, but virtually zero. Facebook organic reach is on its way out. There has been speculation for some time, but it is now all but plastered on our Facebook Page: organic reach is out. And to replace it, the 96% of brands that are not yet advertisers are going to have to reach into their wallets. Why Facebook Organic Reach is…

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