Browsed by
Tag: marketing data

A Common Fatal Error Most Marketers Make

A Common Fatal Error Most Marketers Make

One of the most popular topics in modern marketing is data, but for most marketers, the same fatal error prevents the potential data holds. In his book,┬áThinking Fast and Slow, Nobel Prize-winning economist Daniel Kahneman, one of the founders of behavioral economics, discusses a bias he refers to as ‘The Law of Small Numbers’. Without getting into his entire thesis (although it is fascinating and worth a read) the idea behind this law of small numbers is that we have…

Read More Read More