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Tag: marketing tech

The 2 Biggest Mistakes Made when Selecting Marketing Technologies

The 2 Biggest Mistakes Made when Selecting Marketing Technologies

Marketers seem to fall into some pretty common traps when it comes to selecting marketing technologies to add to the arsenal. I’ve written about the expansive market that exists in the world of marketing tech. There are thousands of tools out there (over 220 in the social media management space alone!) and it can often seem like an impossible task to select the right one for your objectives. That is due largely to the fact that companies do a great…

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5 Industries Set to Explode in 2015

5 Industries Set to Explode in 2015

2014 set a stage for several industries that are poised for massive growth in the coming year. Welcome back and a very happy New Year to all my readers! Every year, there are certain trends in the world of marketing and tech that indicate to us that there are certain industries set to explode in the following year. 2014 was no different. Last year, we saw certain aspects come to the forefront with regards to marketers’ desires in the world…

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