Browsed by
Tag: marketing technology landscape

The 2 Biggest Mistakes Made when Selecting Marketing Technologies

The 2 Biggest Mistakes Made when Selecting Marketing Technologies

Marketers seem to fall into some pretty common traps when it comes to selecting marketing technologies to add to the arsenal. I’ve written about the expansive market that exists in the world of marketing tech. There are thousands of tools out there (over 220 in the social media management space alone!) and it can often seem like an impossible task to select the right one for your objectives. That is due largely to the fact that companies do a great…

Read More Read More

There Are More Marketing Technologies Than Ever

There Are More Marketing Technologies Than Ever

Every year (since 2011) Scott Brinker of ChiefMarTec.com releases the marketing technology landscape supergraphic, and this year was the most impressive one yet. In 2011, there were about 150 marketing technologies categorized by Scott Brinker’s supergraphic. A lot has changed in the last five years. Now, as you can see below, there are over 3,500. That’s almostĀ double what we saw last year (~1,800) and a market that has grown more than twentyfold since Brinker and his team started taking stock…

Read More Read More