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Tag: marketing to millennials

Shameless Self-Promotion: Marketing to Millennials for Dummies

Shameless Self-Promotion: Marketing to Millennials for Dummies

Time for a little bit of shameless self-promotion: my new book,┬áMarketing to Millennials for Dummies, is now available! A lot has been going on at the agency lately. For one, the first half of 2017 has been filled with some pretty significant expansion into new territories and industries, rooted largely in what I work on most often: data. So that’s kept me pretty busy. Two, we’ve overhauled (more or less) our website to adapt to changing market demands and design…

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Saving the Customer Experience: A Case Study

Saving the Customer Experience: A Case Study

During my most recent trip, the importance of the customer experience was greater than it’s ever been. The customer is always right; that’s what we’ve been told forever, and, for better or worse (often for worse, because of how often the customer is wrong) it’s what we believe. So, when it comes to the importance of the overall customer experience, a bad one can really hurt a brand. For the first time in my personal experience during my most recent…

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What’s Wrong with Marketing in Las Vegas?

What’s Wrong with Marketing in Las Vegas?

Las Vegas has had its share of issues recently when it comes to driving young visitors to the city. My question is why. I’ve been spending a lot of time in Las Vegas. And while I do get the occasional hand of blackjack or craps session in, I’m spending a lot more of my time out there working on a number of pretty exciting projects. Every time I’m in the city, I talk to as many people as possible and…

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