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Tag: millennial marketing

Rising Utilitarianism in Decision Making: Cause Marketing

Rising Utilitarianism in Decision Making: Cause Marketing

More so than ever before, we are seeing businesses adopt causes as core components of both their business and marketing strategies. Cause marketing is nothing new. Examples of truly integrated cause marketing go as far back as the 70s. What we’re seeing today, however, is a shift in the way causes are being integrated into the missions of businesses; this holds particularly true for businesses that try to appeal to millennials (and often succeed). Let’s start with first taking a…

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The Problem with Millennials (It’s Not What You Think)

The Problem with Millennials (It’s Not What You Think)

Millennials are a difficult group to pin down, but that’s largely the fault of marketers. If you were to survey marketers around the world about what they thought the hottest demographic was at the moment (based on their experiences, work, and client/organizational discussions) I can all but guarantee that the vast majority (if not all) would say ‘millennials’. Why do I say this? Well, to give you some perspective, I know of at least a half-dozen agencies or derivatives that…

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