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Tag: millennials

Rising Utilitarianism in Decision Making: Cause Marketing

Rising Utilitarianism in Decision Making: Cause Marketing

More so than ever before, we are seeing businesses adopt causes as core components of both their business and marketing strategies. Cause marketing is nothing new. Examples of truly integrated cause marketing go as far back as the 70s. What we’re seeing today, however, is a shift in the way causes are being integrated into the missions of businesses; this holds particularly true for businesses that try to appeal to millennials (and often succeed). Let’s start with first taking a…

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The Unintended Rise of Utilitarianism in Decision Making (Part 1)

The Unintended Rise of Utilitarianism in Decision Making (Part 1)

Whether or not we meant for it to happen, utilitarianism has become a driving factor in the decision-making process. Millennials are often regarded as being self-absorbed, lazy and entitled. Vanity and the pursuit of perceived perfection have led to the presumption that millennials and, more broadly, the consumer market in general (for the most part) is entirely self-centered. It is easy to see why that¬†way of thinking has become commonplace. All of the superficial elements are there to support the…

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Shameless Self-Promotion: Marketing to Millennials for Dummies

Shameless Self-Promotion: Marketing to Millennials for Dummies

Time for a little bit of shameless self-promotion: my new book,¬†Marketing to Millennials for Dummies, is now available! A lot has been going on at the agency lately. For one, the first half of 2017 has been filled with some pretty significant expansion into new territories and industries, rooted largely in what I work on most often: data. So that’s kept me pretty busy. Two, we’ve overhauled (more or less) our website to adapt to changing market demands and design…

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The Problem with Millennials (It’s Not What You Think)

The Problem with Millennials (It’s Not What You Think)

Millennials are a difficult group to pin down, but that’s largely the fault of marketers. If you were to survey marketers around the world about what they thought the hottest demographic was at the moment (based on their experiences, work, and client/organizational discussions) I can all but guarantee that the vast majority (if not all) would say ‘millennials’. Why do I say this? Well, to give you some perspective, I know of at least a half-dozen agencies or derivatives that…

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