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When Should You Address Negative Comments on Social Media?

When Should You Address Negative Comments on Social Media?

When should negative comments on social media┬ábe addressed, and how? I was recently speaking at a conference in Las Vegas, and a particular question kept popping up: “How and when should I deal with negative comments on social media?” Photo credit: emich.edu The most┬ácommon answer is that every brand needs to deal with every negative comment that arises for fear that a single unaddressed issue will sink a company. But that’s not true. I know that this opinion isn’t the…

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