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Tag: social media marketing myopia

Case Study: The Changing Landscape of News and Media Outlets

Case Study: The Changing Landscape of News and Media Outlets

The world of traditional media is being turned on its head – how can it keep up with new trends? Over the summer, I was invited to speak for a group of traditional media (newspapers, for the most part) publishers and executives. Of course, I wasn’t the only speaker there, but on paper I was the only one who would be tackling the oft-sensitive topic of social media (new media, in a broader sense) and how the world of traditional…

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Some Things I Learned in Dubai

Some Things I Learned in Dubai

After a week at the Government Social Media Summit in Dubai, these are a few marketing trends I noted in the GCC. The realms of digital and social are making waves in a major way in the GCC (Gulf Cooperation Council) region. That is particularly true in the public sector. Last week I had the opportunity to speak at the Government Social Media Summit in Dubai where I noted a few key marketing trends as they relate to digital and…

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