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Tag: social media marketing

My (Official) Thoughts on Snapchat

My (Official) Thoughts on Snapchat

No one can deny the unbelievable power of this social media juggernaut, but where does it fit in the world of marketing? Snapchat launched in 2011. About a year later, it was on my iPhone and I started sharing. It wasn’t long before (almost) everyone I knew was using the app, and not too long after that, I read about how Spiegel and his gang turned down $3 billion in cash from Facebook. As someone who has yet to be…

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An Important Facebook Lesson Worth Sharing

An Important Facebook Lesson Worth Sharing

I was locked out of Facebook for five days, and this is what that ordeal taught me. On Friday morning, I woke up, went about my usual routine, and when I sat down to go through a couple of every day work checklist items, I realized something: I was ‘temporarily’ locked out of Facebook and I couldn’t seem to get back in. When the message first popped up, I thought to myself, “No big deal. I’ll just change my password…

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Some Marketing Trends for Which to Be Thankful

Some Marketing Trends for Which to Be Thankful

In keeping with the spirit of Thanksgiving, here are a few marketing trends for which we can all be thankful this year! We all know that the marketing world evolves rapidly. In just a few short years we’ve seen the landscape change from buying print ads to AdWords to social advertising, and as we approach Thanksgiving, there is yet another collection of new marketing trends for which to be thankful this year. Smart Automation Marketing automation has been refined considerably over…

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Instagram Ads and the Future of Social

Instagram Ads and the Future of Social

As Instagram ads are rolled out to the general public, it is interesting to think on the future of social and digital advertising. Instagram is about to explode. OK – it has already exploded by most definitions, but it is about to explode as an advertising platform. The Instagram advertising API has been switched on, and marketers simply can’t wait to dig into it. In fact, there is so much anticipation that analysts are predicting that by 2020 ad revenues could…

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4 Ingredients to Succeeding in Social Business

4 Ingredients to Succeeding in Social Business

It takes a lot for a social business to succeed, and these four ingredients are definitely requirements. In any social business plan, there are going to be a lot of bits and pieces that make up the final product. Some elements will be grand and all-encompassing, some will be important, but might seem like afterthoughts. One thing that we can say for certain, however, is that there are some elements that are absolute must-haves if you want your social business…

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Some Trends I Noticed at ad:tech New York 2014

Some Trends I Noticed at ad:tech New York 2014

After this year’s much anticipated ad:tech New York, there are a few social business trends that are clearly becoming more popular. ad:tech is always a great conference. One of my favorite things about it is seeing what social business trends are making their way to the forefront of the industry. There were quite a few things that I picked up on while I attended the conference in New York last week, and these social business trends say quite a bit about…

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Takeaways from a Week in San Francisco

Takeaways from a Week in San Francisco

After a week in the hub of tech and the starting point of a lot of digital trends, there are a few things worth noting. A couple of weeks ago, I was in San Francisco for the Social Media Strategies Summit. There, I had the treat of meeting up with a few peers from around the industry and listening to some great presentations. There were a couple of interesting digital trends that I noted while I was there, and I…

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Why Clickbait Was on Its Way Out Anyways

Why Clickbait Was on Its Way Out Anyways

Facebook has announced some new rules (and penalties) surrounding ‘clickbait’. Although it might have been a little late. A couple of weeks ago, Facebook announced that they would begin penalizing users (mostly Upworthy) for sharing clickbait posts. It’s a nice idea and certainly adds to the user experience on Facebook, but it seems a little like the network is late to the party and they’re solving a ‘problem’ we’ve already moved past. What Exactly is Clickbait? Have you ever been…

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FTC Rulings Suggest Changes to Social Media Marketing World

FTC Rulings Suggest Changes to Social Media Marketing World

The Federal Trade Commission recently chimed into the social media marketing conversation, and businesses now need to watch their step. Slowly but surely, all good things come to an end. In this case, the good thing that is coming to an end is the free-for-all that many businesses have enjoyed when it comes to social media marketing. This is not the first time the government – or a regulatory body, for that matter – has stepped into the mix. But…

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