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Rising Utilitarianism in Decision Making: The Sharing Economy

Rising Utilitarianism in Decision Making: The Sharing Economy

The sharing economy has experienced explosive growth, and while it might be largely self-serving on an individual level, it has created an environment that betters the greater good. Welcome back to a new edition of my study of the rise of utilitarianism in decision making processes and economies adopted by the modern consumer (often referred to as millennials, but that’s not giving modern consumers enough credit). In this article, I plan to explore some of the inner workings of the…

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The Unintended Rise of Utilitarianism in Decision Making (Part 1)

The Unintended Rise of Utilitarianism in Decision Making (Part 1)

Whether or not we meant for it to happen, utilitarianism has become a driving factor in the decision-making process. Millennials are often regarded as being self-absorbed, lazy and entitled. Vanity and the pursuit of perceived perfection have led to the presumption that millennials and, more broadly, the consumer market in general (for the most part) is entirely self-centered. It is easy to see why that way of thinking has become commonplace. All of the superficial elements are there to support the…

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